Lenora Kaplan and the team at Small Business Directions are expert website copywriters. We are often hired by web design firms throughout the U.S. to write copy for their clients, in addition to writing for all the web projects we develop and manage.

We start by understanding your business, your target market and the functionality of the website. Are you promoting a professional service? Is your website an ecommerce site that needs to sell products? Are you in a competitive category and need your copy to resonate for optimum Search Engine Optimization (SEO)?

In addition to content, every website’s goals and objectives are accomplished by writing with a tone that speaks to your brand. Some companies prefer corporate speak while others prefer a more conversational style of writing. Others need an “attitude,” or colorful copy that speaks to their audience.


When to Bring Us into Your Project

Copywriting and design go hand-in-hand with website development and as copywriters, we often help dictate navigation elements and structure once our research is completed.

If you are interested in hiring Small Business Directions for your website copywriting, we suggest doing so before a design is in place.

For further information on our website copywriting services, please contact us today.


, Linda Newsome, Director of Community Services at Matheny Medical and Educational Center says:

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