Lenora Kaplan has more than 25 years of experience writing press releases, press kits, fact sheets, pitch letters and biographies to use for successful public relations programs. Whether you are sending out these materials on your own or via a wire service such as Business Wire, PR Newswire or PR Web, Lenora and all of our copywriters are proficient in Associated Press (AP) and University of Chicago style writing. This type of writing showcases your professionalism to journalists and is how they write for the newspapers, magazines and online media outlets they work for.

As with all of our writing services, Lenora and the team at Small Business Directions are seasoned marketers and publicists who understand what journalists are looking for from companies sending them press materials. Writing for publicity and public relations is different from writing websites and all other collateral materials in that it is a distinctive style of writing.

In addition to public relations writing, our team can handle all of your publicity and public relations work, or consult with you on your PR campaign. For additional information on our public relations services, please visit here.


Andy Zimmerman, owner, Saturday Audio Exchange says:

“Lenora continues to succeed when we call upon her to help with promotions, sales, PR,... (Read More)